Custom Vinyl Signage for Patron Tequila at Jones Bay Wharf

At Innovative Wraps we know that when it comes to premium events on the water, presentation is everything. For this a custom vinyl signage was used to transform two luxury vessels, MISCHIEF and DOUBLE, into striking brand showcases. The project demonstrated how high-quality, temporary vinyl graphics can deliver a polished, high-end look while preserving the integrity of the vessels.

The brief called for a event rebrand using metallic gold vinyl, chosen to reflect the premium positioning of the Patron El Alto and Patron Tequila partnership. The finish was selected not only for its visual impact, but also for the way it catches natural light on the water, creating a refined, luxury appearance that stands out both during the day and into the evening.

On MISCHIEF, the Patron El Alto branding was installed across key guest-facing areas, including the bridge deck glass and the main deck glass door. These placements ensured strong visibility while maintaining the vessel’s sleek, modern aesthetic. Inside the vessel, additional branding was applied to four wine cabinets, creating a cohesive experience that carried the event identity throughout the interior spaces.

For DOUBLE, the focus was on high-impact external visibility. Large-format Patron Tequila logos were installed on both sides of the hull, allowing the vessel to function as a floating billboard within the marina. The metallic gold finish complemented the vessel’s exterior and reinforced the premium feel of the event from every angle.

Because both vessels operate under the Ahoy Club brand, the project also required the careful removal of existing Ahoy Club decals prior to installation. This step was completed with precision to protect the surfaces and maintain the vessels’ original condition. Following the event, all temporary graphics were removed and the Ahoy Club branding was professionally reinstalled, returning both vessels to their standard presentation without residue or damage.

This project highlights the value of custom marine vinyl signage for brand partnerships, corporate events and luxury experiences. With the right materials and expert installation, vessels like MISCHIEF and DOUBLE can be temporarily transformed to reflect a sponsor or event identity, delivering strong visual impact without any permanent alteration. For event organisers and charter operators, custom vinyl graphics offer a smart, professional way to elevate presentation, maximise brand exposure, and maintain operational flexibility. When executed well, the result is seamless, sophisticated and perfectly aligned with the premium standards expected on the water.