Sports Tours International Event on The Jackson

We made waves on Sydney Harbour with a standout event branding installation aboard The Jackson. Set aboard a luxury vessel on Sydney Harbour, the branding was designed to complement the boat’s natural sophistication while keeping the event identity front and centre throughout the experience.

Branding was strategically positioned across the boat’s key visual touchpoints, including the back wall, the upstairs wall and window panels. This thoughtful layout meant the Sports Tours International logo was visible throughout the space, not only for guests onboard, but also to passers-by along the busy wharf and main event areas.

To strike the right balance between impact and atmosphere, the window decals featured a white version of the logo. This allowed the branding to stand out without compromising the natural light or the stunning harbour views. Everything was perfectly in place well before guests arrived, delivering a polished finish that carried across both events. Maintaining a consistent look throughout ensured a strong and unified brand presence. This installation our commitment to quality, precision and impactful brand events. By combining smart design, flawless execution, the branding transformed The Jackson into an immersive brand experience.

Innovative Wraps specialises in marine and architectural vinyl wraps, serving Sydney, the Gold Coast and surrounding areas. We wrap yachts, superyachts, sailboats and commercial vessels using premium marine films. Our services include interior refits with 3M and LX vinyl, the application of marine paint protection film (PPF) and branding for charter vessels. Additionally, we design custom stainless steel and LED-lit boat names, ensuring durability and elegance for a standout presentation both on and off the water. Learn more about our capabilities here.