Metcash Event Vinyl Signage, A Floating Brand Experience

At Metcash's food industry showcase, Innovative Wraps provided custom vinyl signage for The Jackson, a prominent vessel docked at King Street Wharf. This exclusive floating location served as a backdrop for an evening filled with exceptional food, networking opportunities and brand storytelling. We aimed to make Metcash's branding highly visible and impactful from every angle.

The Jackson is a luxury boat with clean architectural lines, expansive windows and high-end finishes, the perfect canvas for refined branding. Our approach focused on enhancing the space, not overpowering it. From the exterior to the interior, each vinyl element was designed to integrate seamlessly with the boat’s aesthetic while reinforcing Metcash’s identity. The rear boat signage created instant visibility from the wharf, welcoming guests before they even stepped on board.

Inside, vinyl signage was strategically placed to guide guests through the event while maintaining a polished and cohesive look. The Metcash food bar became a central feature, wrapped in crisp, high-quality vinyl. This not only served as a functional space but also created a strong branding moment that drew attention without disrupting the elegant interior design.

Additionally, window vinyl provided subtle brand reinforcement while allowing natural light and views of the harbor to remain integral to the experience.

One of the standout features of this project was the use of mirror branding, adding a modern, sophisticated edge to the event space. These details elevated the guest journey, turning everyday surfaces into branded touchpoints perfect for photos, social sharing and lasting impressions.

From concept to installation, this project demonstrated how thoughtful vinyl signage can transform a venue even one already as impressive as The Jackson. We look forward to supporting future Metcash events and continuing to deliver innovative wraps and signage that make brands stand out.

Innovative Wraps specialises in marine and architectural vinyl wraps, serving Sydney, the Gold Coast and surrounding areas. We wrap yachts, superyachts, sailboats and commercial vessels using premium marine films. Our services include interior refits with 3M and LX vinyl, the application of marine paint protection film (PPF) and branding for charter vessels. Additionally, we design custom stainless steel and LED-lit boat names, ensuring durability and elegance for a standout presentation both on and off the water. Learn more about our capabilities here.