Harbour-Ready Event Branding on Starship Sydney

For AIB’s corporate event aboard Starship Sydney, Innovative Wraps delivered precision event graphics that stood out on the water while meeting strict marine installation requirements and tight deadlines.

The project involved the production and installation of large-format white AIB logos on the exterior glass and hull areas at the front of the vessel. Positioned on both sides near the main entry, the branding was carefully aligned so the logo sat just forward of the doors and approximately 500mm above deck level. This placement ensured the graphics were highly visible as guests boarded at King Street Wharf and as the vessel cruised through the harbour.

Set against the sleek dark glass and modern architecture of Starship Sydney, the crisp white branding created a strong, high-contrast finish that was clearly visible from the wharf, surrounding buildings and passing boats. The scale and positioning allowed the AIB identity and “The Practical Business School” message to read cleanly across the full frontage, turning the vessel into a floating brand statement. The team completed the external installation safely and efficiently. Designed for short-term use, the graphics maintained a premium appearance throughout the event and were removed the following morning without leaving residue or causing damage to the vessel.

This project demonstrates Innovative Wraps capability to deliver fast-turnaround, high-impact branding across unique environments, including marine vessels, where precision placement, safety planning and visual impact all matter. From harbour activations and corporate events to large-scale brand experiences, Innovative Wraps helps businesses transform iconic Sydney locations into powerful, memorable brand moments.

Innovative Wraps specialises in marine and architectural vinyl wraps, serving Sydney, the Gold Coast and surrounding areas. We wrap yachts, superyachts, sailboats and commercial vessels using premium marine films. Our services include interior refits with 3M and LX vinyl, the application of marine paint protection film (PPF) and branding for charter vessels. Additionally, we design custom stainless steel and LED-lit boat names, ensuring durability and elegance for a standout presentation both on and off the water. Learn more about our capabilities here.