Inside the Transformation of Starship Sydney | SailGP Event Branding

2 days ago

2 min read

SailGP event branding on Starship Sydney with custom vinyl graphics overlooking Sydney Harbour

For SailGP weekend in Sydney, Starship Sydney was transformed into a premium branded environment for the Adrenaline Lounge — an exclusive hospitality experience at King Street Wharf.

Innovative Wraps delivered the event branding across the vessel, bringing together multiple SailGP partner identities through carefully produced and installed vinyl graphics, all within a tightly coordinated event schedule.

Built for the Moment

With a limited installation window ahead of the event, every detail had to be carefully coordinated. Starship Sydney became the backdrop for a collection of SailGP partner identities, with each graphic positioned to feel considered and cohesive within the vessel’s existing interior.

The result was a branded environment that felt integrated rather than added on — polished, understated and ready for the weekend on Sydney Harbour.

Innovative Wraps installing SailGP vinyl graphics on Starship Sydney at King Street Wharf

Branding in the Details

Across Starship Sydney, the branding extended beyond the larger window graphics. A series of custom printed vinyl elements brought individual partner identities into the space, each produced and positioned to work naturally within the existing interior.

For the reserved areas alone, 96 individual prints were produced in a matte, bubble-free finish, creating a consistent look across multiple designs while keeping each partner identity clearly defined.

Custom event branding on the bar aboard Starship Sydney for the SailGP hospitality experience

Ready for Race Weekend

By the time the doors opened for SailGP weekend, Starship Sydney had become a fully branded hospitality environment, bringing multiple partner identities together across the vessel.

Designed to be temporary but executed with precision, the installation was ready for two days of racing on Sydney Harbour — before being carefully removed once the event came to an end.

SailGP partner branding across custom vinyl panels aboard Starship Sydney in Sydney

Make Your Brand Part of the Experience

From event branding and custom vinyl graphics to complete marine transformations, Innovative Wraps creates tailored solutions that bring brands and spaces together — on the water and beyond. Planning your next event or marine project?

Let’s create something distinctive.