Samsung Event Branding aboard The Jackson, Sydney

6 days ago

1 min read

Samsung event signage across the middle deck rail of The Jackson at King Street Wharf, Sydney.

A distinct identity. A waterfront setting.

For Samsung’s event aboard The Jackson at King Street Wharf, Innovative Wraps installed a coordinated series of graphics using supplied artwork.

Branding across the middle deck rail, a central upstairs wall and two white Samsung flags brought a consistent black-and-white identity to the vessel, connecting the exterior with the spaces on board.

A PRESENCE BEFORE BOARDING

Across the middle deck rail, “Sydney, Reframed: The Samsung Sky Portal Experience” introduced the event from the waterfront.

White lettering on a dark background followed the curve of The Jackson’s stern, giving the event name a prominent place above the boarding area. The simple palette complemented the vessel’s white exterior, making the graphics part of the setting.

THE STORY CONTINUES ON BOARD

On the central upstairs wall, “Sydney’s story, captured by you” and #withGalaxy brought the campaign into the lounge area.

Black lettering sat directly against the white wall above the seating. The restrained treatment gave the message room to stand out while keeping the space open and uncluttered.

Wall lettering reading “Sydney’s story, captured by you” and #withGalaxy above lounge seating aboard The Jackson.

IDENTITY IN MOTION

Two 2 × 1 metre Samsung flags extended the branding above the deck. Each featured the supplied artwork on one side, with the black wordmark set against white fabric.

Framed by the harbour and sky, the flags added movement to the installation, carrying the same restrained palette beyond the wall and rail graphics.