The Full Story

​About Innovative Wraps – Boat Wraps, Signage & Marine Branding with a Difference
 

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Our Story

At Innovative Wraps, boats aren’t just our business—they’re in our blood.

Our story started back in 2014, but really… it goes back much further.

Founder Angus Suter spent his childhood sailing around the world on a yacht with his family. Living life on the water sparked a lifelong love for boats, design, and creativity.

After seeing the growing trend of vinyl boat wraps overseas and the practical ways in which it helped boat owners, Angus decided Sydney needed a specialist marine wrap business—and Innovative Wraps was born, or rather Innovative Marine Coatings as it was called back then, but that was a mouthful. 

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What We Do (and Why We Love It)

We specialise in transforming boats of all shapes and sizes with:

• Professional vinyl boat wraps (hulls and cabins)

• Stunning marine signage (including stainless steel and LED boat names)

• Fast-turnaround event and corporate vessel branding

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We’re proud to work with everyone from local boat owners to major international events like SailGP, and also with many local businesses around Sydney, like we do with Noakes for the re-branding of the MARITIME vessels. 

Being a 3M Gold Partner ,  XPEL Certified Installer, and LX BENIF distributor means we only work with the best materials.

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Plus, our attention to detail and industry know-how has made us one of the go-to names for boat wraps in Sydney.

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Family Business, Professional Results

We’re a close-knit team—3 in the office and about 8 expert installers out in the field. Every job gets the care and personal service you’d expect from a family business… with the professional finish you’d expect from an industry leader.

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Why Boat Owners Choose iWraps

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• Real marine industry experience

• Top-tier materials like 3M 2080 and Di-Noc

• In-house printing with UV-cured technology for long-lasting graphics

• Trusted by boat owners, charter operators, and event coordinators alike

• From small private boats to large corporate fleets—we’ve wrapped it all

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Fun Fact

If we’re not wrapping boats, we’re usually out enjoying them! From weekend cruises to race days, we know the marine world firsthand—and it shows in our work.

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Let’s Improve Your Boat Next

Ready to chat about your project? Whether it’s a hull wrap, interior facelift, or event branding, we’re here to help.